This style is used so that people can see into the life of someone and maybe relate themselves. It shows what someone else is doing and what you could be doing, it enthuses viewers. Its real life and real opinions to encourage people to have the same feelings these people do in the advert. The style is very effective with people who are easily influenced through other peoples success.
This advert shows a documentary because it goes through certain students at a university and what they are doing now after going to this university. The style is used to encourage other stidents to follow these people and come to this uni and be what you want to be. Its encouraging them and making viewers believe they can have the life they want with the help of this university. I think this style is a good one to use for this type of advertising because its all about the students and they want people to believe they can do something not tell them what they can and can't do but what they will do. The audience they are aiming for are students who are wanting to go to university so they are trying to influence the viewers into going to theirs.
