Using animation as a style can is very effective and sometimes easier. Dealing with actors and models can be allot of money and managment. Whereas if an animation was being done then its more incontrol. Animated characters have the additional benefit of being make-believe so that can appeal to a wide audience by making them use imaginationmore and give them long lasting impressions. Any idea can become reality by combining life ideas and animation.
In this adevert its all animation used. Its very effective because it would be harder to film especially with all the things that are done in it. The waves and sea in this advert would be harder to create well in real life with a real model. The amount of dramatic effect used in this doesnt have to have limits with animation whereas in real circumstances it wouldnt be possile. It makes this advert more dramatic using this style in their advert. Its memorable and can relate to alot of people. Its aimed at women who maybe need to destress which are shown with the waves calming down through the advert. I think they have used this style so they can go over the top and try and capture how some women feel after having their product Twinings Tea. This is shown when the doves come downa dn bring the boat to shore where the women finds herself. This advert has used animation to create a dramamtic over the top view of a womens life and worked well.
