Talking heads style of advertising is to make the viewers feel involved in the advert like they can relate to it. They are based on things that people will want to know about or would find useful in life. It makes viewers believe the advert more because they feel the same or in that situation. If results at the end of the advert are positive then people may be more likely to believe it because it seems like it should be true and work.
This Activia advert shows a women talking about her busy lifestyle and not really having time to eat properly so not feeling right all the time and how this product has helped her. They guarantee that it helps improve slower digestion if one pot is eaten every 14 days. The whole advert is about the results its had on this one lady's life and how its made her feel. Because this lady is like a typical women with kids and a job more women might relate to this advert and feel that it may work for them because shes tried it. Company's used the talking heads technique so it helps viewers relate to the product more which is a very good way to sell there product to their right audience. The advert shows this women's reactions to eating this pot of yogurt and so makes other people also want to try this. Their aim is for women who may have busy lifestyles and kids and who get bloated allot. Because the viewers might be in the same situation themselves it helps them relate to it.
