A stand alone advert is one which has many but all including the same storyline and people. Companys would put all their effort into keeping this one advert going while updating the product but keeping the theme. Its a seris of adverts with only certain things changing.
This is one example of a series advert I found was the Argos alien adverts which have made a few now advertise different areas of their products. I think they have used aliens because its so unusual and will defiantly make people remember it. Also the family has a mum and dad so Argos can advertise products they think women and Men and especially what parents would like through the mum and dad. Then they have the little boy which can advertise all things that boys like and the little girl so they can advertise all girls products. They are well structured so that people know what they are advertising and what time of year it is. They have one advert for christmas which is obviously advertising all the Christmas Argos products for each member of the family. The advert I chose shows the young boy alien with a new toy which is so simple but you remember it because whats happening. It uses humour and interest to get across the product. Each advert could be aimed at someone different in any family because of the whole family structure. It lets families and children relate to the family even though they're aliens. Its a good use of technique because it familiar to people so everyone remembers its Argos.
