Style - Parodic

The style used in this advert is parodic because it taking the mick out of 'the snowman' christmas film. This works because they have taken the whole idea but changed the lyrics of the song where the snowman and boy flies through the air. It starts well because straight away you no what they are advertising. Loads of ages will know this film so will straight away relate to this advert and remember it because of the parody its used. It captures the audiences attention and will appeal to kids more i think because they might think they can fly with a snowman with this drink. The unique selling point of this advert i think is its trying to say that this drink is so good you'll fight over it so you have to get it first. The target audience is mainly aimed at familys and kids i think because of the film used and the humour used to make it it parodic.