The main point of an advert is to catch the viewers attention make it memorable to try and convince them to buy their product. To do this some companys create adverts with stories which is the narrative for the advert. Throughout the advert the story is revealed with the conclusion at the end which is the part which mainly tells custmors exactly why they should buy this product. The story would be organised into the start then the problem then the problem resolved usually so to say that this product is your solution to problems related to this product. Most adverts using narratives are linear narratives which show a beggining middle and end in the correct order. Narrative adverts are a popular way of selling a product to consumers.
This stop look and listen advert starts with the outcome of this advert first the style is non linear. This is used to shock you straight away and concentrate on the advert to find out whats happend. The advert starts with the ending then the solution then what it could of been like. It shows the little boy with all his injuries looking sad watching eveyone else palying football. Then shows how it happend while the talk over explains what he could of differently. Then it ends with how he could of been and what all his friends are now doing without him. This advert is aimed at young children who mainly school children to give them a warning of what could happen if they arnt safe. Its for them to understand the meaning of safety and also for parents to watch and reinforce this message of safety. This charectaer is used because he's a little boy who are most likely not to know about road safety as much and might be not thinking if they're are just with their friends.
